Marketing Advisor, DTC and B2B2C Communications - Hybrid (Finance)

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About the team

Calling all customer experience champions - we are looking for a data-driven, strategic marketer with a background in direct-to-customer and B2B2C communications.

We are highly collaborative and care deeply about building strong relationships with our partners. Together with our colleagues in Marketing Strategy, Market Insights, Marketing Analytics, Health Engagement, Product, Account Management, and more, we create thoughtful customer experience strategies with the goals of, a) helping people confidently choose the right plan for them, b) simplifying complexities of healthcare to enable customers to get the most out of their plans, and c) learning more about our customers and prospects to inform future efforts.

Responsibilities

As an Advisor, DTC and B2B2C Marketing, you will be a valued partner and leader across multiple bodies of work. In this role, you will:

• establish refreshed B2B2C engagement models, including toolkits and communication best practices, aimed at simplifying customers' health care experiences and alleviating client admin burdens.
• own strategy and development for future B2B2C engagements and deliverables (for products and broader customer-facing initiatives).
• identify, map, and evaluate DTC communications across different customer journeys at the Cigna and Enterprise levels. This exciting and transformative work is expected to have an impact on our organization and will help inform your B2B2C efforts.
• develop collaborative, data-driven communication strategies.
• identify measures of success and from there, analyze and share results with partners.

• partner with creative agencies to develop collateral, where applicable.
• conduct user testing of existing and new B2B2C communications and/or collateral in partnership with CLM research.
• build lasting partnerships with product, health engagement, solutions marketing, campaign management, and other teams.
• own change management where needed.

Skills

• The ability to effectively vet ideas and translate into actionable plans that you own end-to-end.
• Curious approach to opportunity identification and solutioning.
• Superior organization and project management.
• Unwavering attention to detail with an awareness that everything counts.
• Demonstrated strength in developing and growing relationships with partners.
• Excellent written and oral communication.
• Effective prioritization and time management.
• Flexible problem-solving to quickly find new ways to adapt and meet goals.
• Perpetual orientation to learning and growing as an individual and professional.

Ideal candidates will offer

• 4+ years of work experience in DTC communications, B2B2C communications, customer experience, marketing strategy, or a related field.
• Demonstrated experience owning strategy and execution for DTC and/or B2B2C campaigns, B2B2C toolkits, and/or other B2B2C collateral.
• Proven history of creating and owning complex, organization-wide initiatives requiring thoughtful collaboration, analysis, and execution.
• Background presenting recommendations that reflect thoughtful analysis and clear plans of action to a variety of internal stakeholder groups.
• Experience gathering, analyzing, and translating data to inform marketing strategies.
• Design thinking and/or human-centered design-based experience a plus.
• Healthcare experience preferred but not required.
• Ability to work from a Cigna office 3 days a week, as directed by the business.

If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.

About The Cigna Group

Doing something meaningful starts with a simple decision, a commitment to changing lives. At The Cigna Group, we're dedicated to improving the health and vitality of those we serve. Through our divisions Cigna Healthcare and Evernorth Health Services, we are committed to enhancing the lives of our clients, customers and patients. Join us in driving growth and improving lives.

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process, please email: SeeYourself@cigna.com for support. Do not email SeeYourself@cigna.com for an update on your application or to provide your resume as you will not receive a response.

The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.

Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.