Marketing Program Manager (Finance)

Job Overview

We are looking for an experienced Marketing Program Manager to join our team. This role will drive collaboration, align stakeholders and manage marketing campaigns ensuring they are executed on time, within scope, and on budget.

Job Responsibilities

Marketing Campaign and Event Program Management:

• Manage impactful marketing campaigns and events, including customer engagement initiatives and key product events to align with our business goals for foodservice operators and retail chains.
• Coordinate the end-to-end logistics for campaigns and events, from concept to execution.
• Create detailed project plans, timelines, and task lists to ensure efficient and effective execution across all campaign and event elements.
• Drive the development, creation, and publication of digital assets including websites, email, video and social media campaigns.

Analytics and Reporting:

• Establish key performance indicators (KPIs) for campaigns and projects.
• Contribute to assessment of campaign and event performance through data analysis, feedback, and ROI metrics.
• Track, analyze, and report on project performance, ensuring objectives are met, and lessons learned are documented for future initiatives.
• Facilitate the preparation of comprehensive reports on campaign and event outcomes to inform strategy and optimize future programs.

Cross-functional Collaboration:

• Foster a collaborative environment within the foodservice sales team and across departments.
• Work closely with operations and leadership teams to ensure alignment with organizational standards and to provide feedback on optimizing these standards and processes.

Stakeholder Management:

• Executive presence with the ability to confidently interact, influence, and present to leadership and stakeholders.
• Collaborate with internal teams- sales, operations, supply chain, procurement, product development, as well as vendors to ensure cohesive brand presentation and alignment with marketing objectives across campaigns and events.
• Serve as the primary point of contact for all campaign and event-related inquiries and coordination.

Required Education and Experience

• Bachelor's degree in business, marketing or related field.
• 7+ years of experience in campaign and program management within a marketing organization or agency, preferably in a B2B environment.
• Proven record of accomplishment in campaign planning, program management, or experiential marketing.
• Expert in Program Management, with the ability to oversee multiple projects simultaneously, understanding various program management frameworks and tooling.
• Exceptional communication, negotiation, and interpersonal skills.
• Ability to thrive in a fast-paced environment and manage unexpected challenges with a calm and solution-oriented approach.

Preferred Education and Experience

• 3+ years of managing social, email or other digital initiatives.
• Advanced level competency in Excel, PowerPoint, Canva or similar tools.

Working Conditions

• Occasional exposure to industrial operations including: temperature extremes from approximately 35°F to 100°F; noise levels in excess of 85 dB; moisture and moving machinery.

• Work is performed in an office setting.

EEOC & Disclaimer

Great Lakes Cheese is an Equal Opportunity Affirmative Action Employer.