Senior Manager, Performance Marketing (Finance)
About Us
Korn Ferry is a global organizational consulting firm. We help clients synchronize strategy and talent to drive superior performance. Korn Ferry works with organizations to design their structures, roles, and responsibilities. We help them hire the right people to bring their strategy to life. And we advise them on how to reward, develop, and motivate their people. Our 10,000 colleagues serve clients in more than 50 countries.
Korn Ferry Digital is a scaled product business unit within Korn Ferry that develops and sells our suite of talent products and HR technology, supporting clients across six solution areas:
- Organizational Strategy
- Assessment and Succession
- Talent Acquisition
- Leadership and Professional Development
- Sales and Service
- Total Rewards
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Job description
OPPORTUNITY TO ENHANCE YOUR CAREER - It's about exceeding your potential.
The Sr Manager, Performance Marketing will bring deep, hands-on expertise in search and social media marketing, paired with an obsessive attention to detail. This role requires a strategic thinker who excels in setting and executing strategies, leading and influencing teams, and who isn't afraid to roll up their sleeves to get the job done.
In this pivotal role, you will be accountable for digital campaign strategy and execution, driving results through organic and paid digital channels, including web, email, social media, and search. You'll have the opportunity to align our digital marketing and automation efforts with our growth goals, playing an integral role in building our sales pipeline through effective opportunity generation and prospect engagement programs.
KEY RESPONSIBILITIES
- Collaborate with stakeholders to leverage market research and customer data to define audience personas, segmentation criteria, and messaging strategies
- Develop and execute comprehensive digital marketing strategies across multiple channels (e.g., web, email, social media, search, display) to drive customer acquisition, retention, and revenue growth
- Deeply understand the customer to craft relevant, compelling marketing copy that captures attention and effectively drives desired actions, while rigorously testing for optimal performance
- Build and optimize data-driven nurture programs to personalize the buyer's journey from awareness to consideration and decision to increase qualified opportunities and accelerate sales velocity
- Set clear performance targets and KPIs for all marketing initiatives and regularly monitor and analyze campaign performance, competitor activities, and customer behavior to identify areas for optimization and improvement
- Oversee marketing operations, including the management and optimization of the MarTech stack to ensure seamless execution of marketing strategies and campaigns
- Manage marketing budgets effectively and allocate resources strategically to maximize ROI and achieve business goals
- Deep understanding of digital marketing channels and platforms, including Google Ads, LinkedIn Ads, Facebook Ads, etc.
- Proven track record of developing and executing successful performance marketing strategies that drive customer acquisition and revenue growth
- Strong analytical skills and ability to interpret complex data to make informed decisions and optimize marketing campaigns
- Demonstrated ability to craft persuasive, effective marketing copy across different touch points ensuring campaign performance and consistent brand messaging across platforms
- Perform detailed keyword research to identify high-traffic, relevant keywords to build paid search strategies.
- Experience working with marketing automation platforms (Marketo), predictive analytics (6sense), data enrichment tools, CRM systems (Salesforce), analytics tools (Marketo Measure)
- Bachelor's degree in related field highly preferred.
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Internal Mobility at Korn Ferry
If you currently work for Korn Ferry or one of our affiliates, you must be eligible to apply for a different position within Korn Ferry to use the Careers Site. If you accept such a position, your benefits programs and Human Resources policies may change. Please consult with your HR contact for the new position concerning application eligibility, including any immigration/visa needs, benefit programs, and HR policies applicable to that position.
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Korn Ferry is an Equal Employment Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or veteran status or any other characteristic protected by federal, state, or local law.
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If you are a resident of New York, Colorado, California, Washington, Hawaii, District of Columbia, New Jersey, Maryland, Illinois, Massachusetts, Vancouver, British Columbia, Manitoba, New Brunswick, Newfoundland, Nova Scotia, Ontario, Quebec, Saskatchewan" please click here for remote opportunities with Korn Ferry in your state/province.
Reference Job Id: 22437
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