Director, AMS Marketing (Education)

The Director, AMS Marketing is responsible for planning and executing marketing activities for AMS (US, Canada, Public Sector, some LATAM) to generate awareness, drive qualified leads that convert to pipeline, shorten the sales cycle, and retain and grow customers. Tricentis is looking for an experienced B2B tech marketer, with a proven track record in the large enterprise segment, leading a marketing team and working as part of geographically distributed virtual team.  Reporting to the SVP of Global Marketing, this player/coach role will work closely with the broader marketing, operations, sales and customer growth teams to maintain consistency across brand, messaging, programs and processes while ensuring that business targets are achieved. This is a hybrid role (3 days/week in either Atlanta or Austin).

Responsibilities:

• Build a field marketing strategy to support the AMS territory, and help achieve pipeline generation and retention goals. Partner with GTM teams (sales, customer, BDR) to ensure alignment on AMS marketing programs and lead management.

• Own the development and execution of integrated marketing programs to support regional growth initiatives, with a focus on the large account/enterprise segment, utilizing ABM strategies. Sample tactics include but are not limited to hosted in person and virtual events, industry events & tradeshows, hospitality, sales nurture emails, sales tools, direct mail, & sales play development

• Together with a direct and virtual team, drive integrated programs that tie together sales, business development reps, customer growth teams and the global demand engine to optimize conversion rates, accelerate the sales cycle and fill the top of the funnel (engage prospects/customer) by orchestrating live/targeted activities with always on/perpetual demand generation

• Communicate with and educate the sales team on the overall marketing strategy, supporting campaign themes and tactical deliverables that are available from the global marketing program that can be leveraged by sales to support demand growth, pipeline acceleration and customer retention. Maintain a detailed events calendar and weekly GTM communications.

• Partner with Global Social Media Manager for local strategy and execution

• Work with Marketing Operations to develop reports and analyze performance data for AMS marketing programs to understand performance against targets, marketing contribution to pipeline and to evaluate program effectiveness/return on investment.

• Manage and adhere to budget allocation

• Oversee a small team of marketing professionals and external agencies/contractors. Provide team leadership including management of day-to-day tasks and coordination for projects across the team.

Skills and experience required:

• 8+ years' experience in B2B marketing, preferably in software/high tech with a focus on the large enterprise account segment

• Proven track record of success in developing strategy and building successful marketing programs to drive growth and retention – experience with Account Based Marketing (ABM) preferred

• Excellent communication skills with strong executive presence and ability to build highly effective relationships between sales, customer success and marketing.

• Experience working with cross-functional, cross-geo teams in a high-growth company.

• Strong analytical skills and understanding of marketing metrics.

• Experience working with salesforce.com, understanding of marketing automation and ABM tools and methodologies

• Deep understanding and experience with campaign management, digital marketing, demand creation processes and modern marketing best practices

• Experience with data segmentation and prioritization with insight gathering and analysis from multiple internal and external data sources (e.g. data providers, social analysis, engagement scores)

• In depth understanding of sales targets, sales methodology and sales strategy

• Creative problem solver  

• Prior experience managing and developing a marketing team.

• Ability to travel ~30%

• Minimum of Bachelor's Degree in Marketing or related field required

Why Tricentis?

Tricentis Core Values: 

At Tricentis, we strive for success while inspiring those around us by knowing what we need to achieve and how we will achieve it. Our core values serve as our guiding light to drive our every action and define our ways of working so that we can create and enjoy a successful journey and reach higher heights together.

• Demonstrate Self-Awareness: Own your strengths and limitations.

• Finish What We Start: Do what we say we are going to do.

• Move Fast: Create momentum and efficiency.

• Run Towards Change: Challenge the status quo.

• Serve Our Customers & Communities: Create a positive experience with each interaction.

• Solve Problems Together: We win or lose as one team.

• Think Big & Believe: Set extraordinary goals and believe you can achieve them.

We offer:

• Market competitive salary + success-oriented commission / bonus

• Supportive and engaged leadership team.

• Career path and professional & personal development.

• 401(k) / pension plan, full benefits package available.

• Hybrid work environment.

• Personal and professional development.

• And more!

Tricentis is proud to be an equal opportunity workplace. Qualified applicants will receive consideration for employment without regard to race, color, ethnicity, gender, religious affiliation, age, sexual orientation, socioeconomic status, or physical and mental disability and other statuses protected by law.