Social Media Specialist (Finance)

Nemours is seeking a Social Media Specialist to join our Nemours Children's Health team in Orlando or Jacksonville, FL.

The Social Media Specialist plays a crucial role in amplifying Nemours Children's Health's voice and demonstrating our commitment to going well beyond medicine. This role supports strategic medical specialties, physician leadership, and community programs by creating compelling stories and original content that engages and inspires action across diverse audiences, including patients and their families, consumers, physicians, and thought leaders. This includes a focus on innovative short-form video content, including TikTok, to reach new audiences and engage existing ones in dynamic ways.

The Specialist is responsible for managing Nemours' online reputation, growing social media audiences, tracking engagement, and identifying storytelling opportunities. This includes brainstorming and pitching creative ideas with Marketing and Communications colleagues for distribution across various platforms, as well as contributing to the Nemours Blog and other content channels. The ideal candidate is passionate about ideation, stays current with industry trends and best practices, and uses data-driven strategies to maximize the social media program's impact.

The candidate should love to ideate, stay abreast of industry trends and best practices, and look to pilot evidence-based strategies to grow the success of the social media program.

Essential Functions

Social Media and Reputation Management: Develop and execute channel-specific strategies, create daily messaging, and actively monitor and moderate Nemours' social media presence across platforms, including Facebook, Instagram, X (Twitter), LinkedIn, and emerging platforms like TikTok and Threads. This includes community management, responding to comments and messages, and addressing online reputation issues via Google reviews.

Short-Form Video Content Creation (including TikTok): Conceptualize, produce, and edit engaging short-form video content optimized for platforms like TikTok, Instagram Reels, and YouTube Shorts.

Content Development: Curate and create shareable content appropriate for specific social networks aligned to overall strategy to increase brand awareness, engagement, and reach audiences that do not already follow us.

Influencer Strategy: Assists in identifying influencers and micro influencers that may be leveraged to drive business to the organization as well help amplify Nemours expertise across social media platforms.

Campaign Performance: With the Social Media Director, identify relevant KPI's and actively monitor and report on the performance of social media platforms and marketing campaigns.

Social Media Optimization & Analytics: Implement best practices for social listening, uploading, tagging, reporting, and custom audience development.

Internal Collaboration & Training: Work closely with Marketing and Communications colleagues, CHDI, and other departments to ensure alignment with organizational initiatives. Provide social media training and support to physician leadership and other stakeholders.

National & Regional Communications Support: Support national and regional communication initiatives by managing social content and implementing best practices, contributing to Nemours' national reputation.

Stakeholder Relationship Management: Build and maintain strong relationships with key internal and external stakeholders to facilitate content creation and collaboration.

Qualifications

Bachelors Degree required

5-7 years of experience in social media omni platform optimization and content development