SEO Specialist (Finance)

We Impact Lives Through Purpose-Driven Work in A People First Culture 

Ascend Learning is the connection between a powerful portfolio of brands serving students, educators, and employers with outcomes-based, data driven solutions across the lifecycle of learning.

We are seeking a curious, innovative, creative, and data-driven SEO Specialist to support our search engine optimization efforts.

At the National Academy of Sports Medicine (NASM), our mission is to provide world-class fitness and wellness professionals with the knowledge and tools to transform lives. We help personal trainers, coaches, their clients, and fitness and wellness enthusiasts live healthier and happier lives.

Our values-driven culture unifies our teams and inspires a mindset of action, innovation, and collaboration, with a relentless focus on customers.

We're always looking for talented, passionate professionals to join us in our mission to help change lives. If this sounds like an environment where you'd thrive, read on to learn more.

WHAT YOU'LL DO

As an SEO Specialist, you will drive web traffic and support omni-channel sales by generating organic traffic and search engine rankings for NASM.org. You will report to an SEO Manager, partner with contract resources, and work closely with a Content Strategist, and our Martech Dev, eCommerce and Paid Media teams.

This role requires a detailed oriented, analytic thinker skilled at helping craft and execute against SEO strategies that fuel our discoverability, engagement, and conversion across multiple platforms. You will help develop and execute strategies that help us stand out in the crowded fitness and wellness landscape.

WHERE YOU'LL WORK

This position will work hybrid out of our Gilbert, AZ office.

HOW YOU'LL SPEND YOUR TIME

• Help develop and execute comprehensive SEO strategies to improve our organic search rankings and drive web traffic and conversion.
• Assertively monitor and report on keyword rankings, organic traffic and other SEO metrics to track progress and provide actionable insights.
• Conduct keyword research and competitor analyses to identify relevant search terms and phrases to target to increase visibility and help ensure we outrank competitors across the categories in which we compete.
• Help optimize web content, including meta tags, headings, URLs and on-page elements to improve search engine rankings. Feed insights on gaps to address optimization opportunities to content team
• Analyze website performance using tools like SEMrush and Google to identify areas for improvement and measure success.
• Partner with content, creative, ecom and front-end dev teams to ensure SEO best practices are implemented across all web properties.
• Stay on top of industry trends, algorithm updates and overall SEO best practice to ensure the work we do is as effective as possible
• Partner with outside consultants/nearshore resources to ensure the plan is executed flawlessly
• Leverage AI and other online tools to drive efficiency, with discretion and as appropriate

WHAT YOU'LL NEED

• Undergraduate degree or commensurate experience
• 4+ years of search engine optimization experience, preferably with high-traffic ecommerce brands
• Demonstrated success improving search engine rankings and web traffic
• Adept as using data to monitor results, including Google Analytics, Google Search Console, SEMRush, Ahrefs, , etc.
• Strong knowledge of search engine algorithms, ranking factors, and SEO best practices
• Strong command of on- and off-page optimization techniques
• Exceptional analytic skills. Use data to drive continuous experimentation and optimization
• Extraordinary attention to detail and ability to multitask in a fast-paced environment
• Excellent communication, project management, and collaboration skills. Enjoy serving as a subject matter expert, helping ensure the broader team follows SEO best practices. Understand how to optimize social and PR
• Familiar with basic HTML, and HTML hierarchy. Experience with Hubspot, as well as CMS platforms like Sitefinity and with CMS WYSIWYG editors
• A self-starter

BENEFITS

• Flexible and generous paid time off
• Competitive medical, dental, vision and life insurance
• 401(k) employer matching program
• Parental leave
• Wellness resources
• Charitable matching program
• Hybrid work
• On-site workout facilities (Leawood, Gilbert, Burlington)
• Community outreach groups
• Tuition reimbursement

Fostering A Sense of Belonging

We seek out and celebrate all people and perspectives and cultivate an inclusive culture where everyone can thrive, feel valued and be their authentic selves. Our culture is firmly rooted in the belief that by embracing our differences and drawing on diverse perspectives, we are a stronger, more innovative, and more successful organization where employees experience a sense of belonging.

About Ascend Learning

As a tech-enabled services company, Ascend Learning is a national leader in developing and delivering data-driven online educational content, software, assessments, analytics, and simulations serving institutions, students and employers across healthcare, fitness and wellness, public and workplace safety, skilled trades, insurance, financial services, cybersecurity, and higher education. We're committed to accelerating the learning pathways that can move people into careers where they have the knowledge and skills to have an impact and help change lives in the communities they serve. Headquartered in Burlington, MA with additional office locations and hybrid and remote workers in cities across the U.S., Ascend Learning was recognized by Newsweek and Plant-A Insights Group as one of America's 2023 Greatest Workplaces for Diversity.

Ascend Learning, LLC is proud to be an equal opportunity employer (M/F/Vets/Disabled). No agency or search firm submissions will be accepted. Applications for U.S. based positions with Ascend Learning, LLC must be legally authorized to work in the United States and verification of employment eligibility will be required at the time of hire.

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