Account Executive, Digital Marketing (Finance)
The Account Executive - Digital Marketing is a client-facing, high-touch sales role responsible for revenue generation, customer relationship and Equifax engagement within highly complex, strategic Financial Institution accounts. The Account Executive has primary responsibility for the customer, and must orchestrate other Equifax resources efficiently to drive sales and revenue growth of a full solutions portfolio. This dual role combines the responsibilities of a traditional AE with the strategic focus of a business development specialist.
What you will do
- Foster and maintain customer/partner trust
- Grows customer/partner revenue across the full Equifax solution portfolio
- Orchestrates Equifax resources to deliver customer value and satisfaction across the full customer/partner lifecycle
- Strengthens the business relationship by expanding the ways in which customer/partner relies on Equifax as a trusted advisor
- Identifies, develops, manages, and closes customer opportunities spanning all Equifax solutions
- Engages with clients on a consultative basis to learn their business, anticipate needs, and position optimal solutions
- Defines and executes sales strategies that drive profitable growth while delivering meaningful customer value
- Develops strong working relationship with client economic buyers, decision makers, and influencers
- Leverages account, solution, and delivery pre-sales/sales resources effectively and at appropriate times to move opportunities forward and to maintain customer satisfaction
- Leads account strategy and planning motions with cross-functional team to align customer business imperatives with Equifax solutions
- Prepares & conducts periodic customer business reviews
- Manages contracting and contract compliance
- Drives strong pipeline development and sales execution
What experience you need
- 7-10 years of experience exceeding sales goals as an account manager, partner sales, business development or related sales role
- Bachelor's degree from an accredited university or equivalent experience
- Deep knowledge of digital marketing channels, strategies, and trends (SEO, SEM, social media, content marketing, display, programmatic, email, etc.)
- Understanding of customer acquisition and retention trends within the financial services industry, strongly preferred
- Tech savviness and familiarity with digital tools and platforms (CRM systems, analytics dashboards, marketing automation software, consumer identity graph and supporting variables) to manage accounts effectively
What could set you apart
- Industry Expertise: knowledge of the specific digital landscape the AE operates in, including key trends and competitors
- Adaptability: ability to stay updated with the constantly evolving digital landscape, learning new technologies and adapting strategies accordingly
Equifax is required by law to include a good-faith salary range for this role. This compensation range takes into account the wide range of factors that are considered in making compensation decisions including but not limited to: skill sets; experience and training; and other business and organizational needs. At Equifax, it is not typical for an individual to be hired at or near the top of the range for their role. A reasonable estimate of the current base salary range is $109,200.00 to $130,000.00. This position is also eligible for our incentive compensation program.
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